Friday, August 31, 2018

COOKING THE BOOK "Movie madness: Why Chinese cinemas are empty but full "- BBC News

"
So a film might be on in the cinema and one of the companies which paid for it might buy out entire late night screenings. These will register as full houses when they are, in reality, entirely empty theatres.
The movie ..."

https://www.bbc.co.uk/news/blogs-china-blog-45318316