https://www.edmtunes.com/2025/10/mtv-to-shut-down-music-channels-across-europe-by-year-end/
"
MTV HD will stay on air but now features reality shows like Geordie Shore and Naked Dating UK. Streaming platforms like YouTube and Spotify changed how people consume music. MTV UK stopped airing music videos in 2011 and moved them to sister channels, which are now being phased out."
